Project Sunrise was launched by Qantas in 2017 to challenge Boeing and Airbus to come up with aircraft solutions that would enable non-stop flights to destinations such as London and New York. Project Sunrise: The world is one stop away As the announcement painfully demonstrates and as will be highlighted in this analysis, Boeing lost the order in market segments where it is steps behind the competition.
That Airbus would win this order has been clear for some time now, but I still consider the announcement a blow for Boeing ( NYSE: BA ). PomInOz/iStock Editorial via Getty ImagesĪs we saw an Airbus A350-1000 flying from Toulouse to Sydney on FlightRadar24, it was clear that Airbus ( OTCPK:EADSF) and Qantas ( OTCPK:QUBSF) would make a major announcement regarding the Project Sunrise order that has been long awaited.
